The novel Fight Club by Chuck Palahniuk Essay Example for Free

The novel Fight Club by Chuck Palahniuk Essay The novel Fight Club by Chuck Palahniuk is a Generation X classic, so it makes sense that the film became one as well.   Starring Edward Norton and Brad Pitt as the two sides of the same brain, director David Fincher takes a critical look at the rampant consumerist world that drains the humanity from its victims and replaces them with robotic automatons.   The way the characters in the film deal with this problem, besides going crazy, is through violent confrontation with each other, in an attempt to purge their demons and cleanse their souls. Rather than just a slick film about a violent subculture, Fight Club is the interrelated critique of capitalism and its dehumanizing effects.   The central protagonists in the film, Jack and Tyler, represent two opposing views on consumerism. Jack is representative of a generation of men condemned to corporate toadyism, with emotional lives and investments mediated through the allure of commodities and goods.   No longer a producer of goods, Jack exemplifies a form of domesticated passivity, alienated, and without ambition.   On the other hand, Tyler represents an embodied freedom that refuses the seductions of consumerism, while fetishizing self sufficient production from soaps to explosivesthe ultimate negative expression of which is chaos and destruction, both products of late capitalism (Giroux 12). Consumerism in Fight Club is criticized primarily as an ideological force and existential experience that weakens and domesticates men, robbing them of their primary role as producers and relegating them to mere tools of forces that control them.   The importance of this is not lost on director David Fincher, but the director is less interested in fighting oppressive forms of power than he is in exploring the ways in which men yield to it. Freedom in Fight Club is not simply preoccupied with the de-politicized self, it also lacks a language for translating private troubles into public rage, and as such succumbs to the cult of immediate sensations in which freedom degenerates into collective impotence.   Moreover, consumerism, for David Fincher, can only function with the libidinal economy of repression, particularly as it rearticulates the male body away from the visceral experiences of pain, coercion, and violence to the more â€Å"feminized† notions of empathy, compassion, and trust.   Hence, masculinity is defined in opposition to both femininity and consumerism while simultaneously refusing to take up either in a dialectical and critical way. When not making a political statement, Fight Club functions less as a critique of capitalism than as a defense of authoritarian masculinity wedded to the immediacy of pleasure sustained through violence and abuse.   Survival of the fittest becomes the clarion call for legitimating dehumanizing forms of violence as a source of pleasure and sociality. Pleasure in this context has little to do with justice, equality, and freedom than with hyper modes of competition mediated through the fantasy of violence.   More specifically, this particular rendering of pleasure is predicated on legitimating the relationship between oppression and misogyny, and masculinity gains its force through a celebration of both brutality and the denigration of the feminine.   Fight Club’s vision of liberation and politics relies on gendered and sexist hierarchies that flow directly from the consumer culture it claims to be criticizing. The anti-consumerist theme and violent escapism of the film is described by New York Times critic Janet Maslin who says: â€Å"Fight Club watches this form of escapism morph into something much more dangerous.   Tyler somehow builds a bridge from the anti-materialist rhetoric of the 1960s†¦into the kind of paramilitary dream project that Ayn Rand might have admired.†Ã‚   The over-the-top rejection of enslavement to consumerism manifests itself in a dark, sometimes pointless orgy of violence. But, there is a point to it all and a method to the madness – freedom.   The ultimate goal of the narrator, Tyler, Project Mayhem is to liberate themselves from the bonds of conformity to a culture they view as shallow and erroneous.   Though this opinion may be shared by many Generation X’ers and children of the 60s, the methods used in Fight Club are cultural rebellion to the extreme.   The freedom they achieve is largely an illusion, but justified in the words of Tyler:   â€Å"Its only after weve lost everything that were free to do anything† (Fight Club).   The movie takes two hours of stark, violent, often sexist action to reveal its message of simplicity.   However, a viewer must look past the blood, acid burns, and bone-crunching punches to find it. Works Cited:    Fight Club. Dir. David Fincher. Perf. Brad Pitt and Edward Norton. 1999. DVD. Twentieth Century Fox, 2000. Giroux, Henry. â€Å"Private Satisfactions and Public Disorders.†Ã‚   Penn State University.  Ã‚   (July 2000).   February 15, 2006.   http://www.gseis.ucla.edu/courses/ed253a/FightClub Maslin, Janet.   â€Å"Fight Club: Such a Very Long Way From Duvets to Danger.†   The New York Times.   October 15, 1999.   February 15, 2007. http://www.nytimes.com/library/film/101599fight-film-review.html.

Legislation is NOT the Best Way to Ban Smoking :: Argumentative Persuasive Example Essays

Legislation is NOT the Best Way to Ban Smoking A market represents the private forces of demand and supply. Consumers aim to consume goods and services with lower prices and greater quantities while producers want to maximize their profits. A market diagram uses demand and supply curves to show the relationship between market demand and supply. These demand and supply curves are labeled as â€Å"private demand† and â€Å"private supply†, that is, the private benefits and the private costs. But those private activities always affect others, both positively and negatively. Those positive and negative effects are not represented in the market model; they are external to the market, known as externalities[1]. There are two kinds of externalities: positive externalities and negative externalities. In the extract, cigarettes are negative externality, which means they have bad effects on others and those effects are not paid by the producers. For example, when people smoke, especially in public places, e.g. restaurants and department stores, they pollute the air rounded and threaten others’ health. No one pays for the bad feelings caused by smokers and cigarettes. In this way, â€Å"market failure† exists. If the external costs could be measured and valued a new supply curve could be drown to present this. In this figure, the social costs have been added to the private costs to produce a new supply curve. The private supply curve shifts to left. When the supply curve shifts from Smpc to Smsc, the market prices increase from pp to ps and the quantity traded is reduced from qp to qs. Cigarettes are demerit goods which cause negative externalities. Because of their characters, producers get huge profits from them. So they are overprovided in the market, just like alcohol. The consumption of cigarettes always has negative effects on other people. It causes cancer, and may cut down human life-span. In order to internalize the negative externalities, government should interfere in the market. There are several ways to do that. One method government may employ is negative advertising to reduce private demand for demerit goods. People will consider the bad effects caused by demerit goods before purchasing or reduce the consumption on such goods that means private demand curve will shift to right. On the other hand, the supply curve shifts to left because of the costs of bad effects added to the factor costs of the products. The transaction of that goods decreases. After government applying negative advertising to public, the total transaction will decrease again because demand decreases. According to the diagram above, the quantity transferred in the market drops from qp to qs first, and then, to qt. This method is very common nowadays, especially for Legislation is NOT the Best Way to Ban Smoking :: Argumentative Persuasive Example Essays Legislation is NOT the Best Way to Ban Smoking A market represents the private forces of demand and supply. Consumers aim to consume goods and services with lower prices and greater quantities while producers want to maximize their profits. A market diagram uses demand and supply curves to show the relationship between market demand and supply. These demand and supply curves are labeled as â€Å"private demand† and â€Å"private supply†, that is, the private benefits and the private costs. But those private activities always affect others, both positively and negatively. Those positive and negative effects are not represented in the market model; they are external to the market, known as externalities[1]. There are two kinds of externalities: positive externalities and negative externalities. In the extract, cigarettes are negative externality, which means they have bad effects on others and those effects are not paid by the producers. For example, when people smoke, especially in public places, e.g. restaurants and department stores, they pollute the air rounded and threaten others’ health. No one pays for the bad feelings caused by smokers and cigarettes. In this way, â€Å"market failure† exists. If the external costs could be measured and valued a new supply curve could be drown to present this. In this figure, the social costs have been added to the private costs to produce a new supply curve. The private supply curve shifts to left. When the supply curve shifts from Smpc to Smsc, the market prices increase from pp to ps and the quantity traded is reduced from qp to qs. Cigarettes are demerit goods which cause negative externalities. Because of their characters, producers get huge profits from them. So they are overprovided in the market, just like alcohol. The consumption of cigarettes always has negative effects on other people. It causes cancer, and may cut down human life-span. In order to internalize the negative externalities, government should interfere in the market. There are several ways to do that. One method government may employ is negative advertising to reduce private demand for demerit goods. People will consider the bad effects caused by demerit goods before purchasing or reduce the consumption on such goods that means private demand curve will shift to right. On the other hand, the supply curve shifts to left because of the costs of bad effects added to the factor costs of the products. The transaction of that goods decreases. After government applying negative advertising to public, the total transaction will decrease again because demand decreases. According to the diagram above, the quantity transferred in the market drops from qp to qs first, and then, to qt. This method is very common nowadays, especially for

Innovation and Entrepreneurship

Student: B00227358 University of the West of Scotland Issues Surrounding the Role of Innovation in the Economic Growth Process Introduction The modern world economy shows that the scientific and technological knowledge and innovation are key factors for sustainable economic growth. Much of the competitive advantages that the country holds today derives from the use of scientific knowledge and applied technology become the corporate level to develop new products or services through the management of technological innovation, marketing, and organizational.The world globalization highlights the urgent need for business organizations that produce goods and services for domestic or international market recognize the strategic value of innovation and incorporated into its business management as an instrument or tool that is part of your corporate culture. Innovation is an essential element for any organization in order to survive, grow and significantly influence the direction of any indus try.Development does not; however, guarantee success, but most be followed up with successive streams of innovation and change, from the incremental to the radical. Discussion The most reliable way to be successful in the industry is to innovate better and longer than the competitor, leading companies develops innovation portfolios that they can use to help sustain growth over the long term. Innovation and change is an essential part of any business activity, but only some people recognize its importance and significance.Companies recognize that key factors such as productivity, competitiveness, and productive marketing and organizational efficiency, depend increasingly implement suitable mechanisms to change from the stage knowledge generation (Science and Technology), or import and assimilation of it to the stage of practical application through the process of innovation. In the recent years, entrepreneurship has become the most successful innovation to increase the economical gro wth of the country. Entrepreneurship has long een briefly viewed as a foremost vehicle for financial development and it has captivated investigators from a kind of disciplines with very varied analytical approaches. Audretsch & Thurik, in their paper â€Å"What’s new about the new economy? Sources of growth in the managed and entrepreneurial economies,† demonstrates the change which is being made in the OECD countries. According to them, the reason for this change is the entrepreneurial economy (Audretsch & Thurik, 2001, 267). The paper is an attempt to articulate and identify the differences between the new emerging entrepreneurial economy and the managed economy.According to this paper, there are a total of 14 trade-offs that confronts these two economies. The major economic benefits of European integration will come not through economies of scale, but rather through economies of diversity (Audretsch & Thurik, 2001, 308). The countries that have adopted the entrepren eurial economy have been successful in making additional growth. In another paper, â€Å"Linking entrepreneurship and economic growth,† Wennekers and Thurik looks at the link between the entrepreneurship and the economic growth of a country.The paper concludes that entrepreneurship really matters for the prosperity of a country. In today’s modern world of economics, entrepreneurship plays an essential role in the growth of economy. According to the paper, ICT-revolution and globalization implies the need for a structural change which requires a considerable reallocation of the resources, this increases the demand for entrepreneurship (Wennekers & Thurik, 1999, 140). The Schumpeterian tradition of the analysis which concerns the form, innovation and entrepreneurship is examined in the paper, â€Å"Innovation, entrepreneurship and the firm: a post-Schumpeterian approach. Burton proposes a post- Schumpeterian framework as a remedy for the defects in the Schumpeterian fra mework. The framework presented by Burton is based on four main elements Diffused Entrepreneurship/Entrepreneurial Management; Collaborative Business Arrangements for Knowledge Creation; Knowledge Protection; and Knowledge Creation (Burton, 2001, 7). We can look take assistance from this framework to strengthen the innovation and entrepreneurship in the country. Furthermore, in â€Å"Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data,† demonstrates the occurrence of the high growth prospective of the new emerging firms.There are different rates of economic growths which have been observed in the country. Not every entrepreneurial start-up contributes to the generating economic growth. It shows that other factors also influence the economic growth of a country. Innovation in science and technology is also an essential part in contributing to the growth of economy in a country. Economic growth is a process through which knowledge is transformed into qualit y goods and services that satisfy human needs (Wong et al, 2005, 335).The companies are the means through which scientific and technological knowledge is applied in a practical way through the production process, and is transformed into goods and services increased level or better quality, which contributes to the economic and social transformation. Organizations need a change of approach, which involves focusing attention on existing technologies that when used on a widespread basis through processes of innovation, can have a significant impact on the UK economy.Most countries recognize the importance of science and technology as tools for economic growth, but many developing countries focus exclusively on the generation of knowledge in basic research support. Countries must adopt strategies to improve the infrastructure of basic services, so that the appropriate level of the same foster technological development necessary to achieve sustained economic growth: Without a decent infr astructure of basic services it is not possible to develop major applications of technology.Many developing countries have made the mistake of not giving enough importance to the training of technicians and technologists, and artisans, which are home to many small and medium enterprises. Today most of the curriculum and curriculum of universities in developing countries have become obsolete (Murray & Blackman, 2006, 132). In an increasingly globalized world requires changes in national policies to incorporate science and technology in the design of economic strategies, in order to achieve: 1. The use of existing technology, using the strategy of â€Å"shadow and fast â€Å"using ICT (information) than is available in the world, 2.Attracting Foreign Direct Investment in technological capability and seek to promote links with other firms in the chain, 3. † Upgrade â€Å"of existing technological capacity in the business sector, 4. Identify market niches and incorporated into the chain 5. To promote international technology partnerships, 6. Using technology foresight methodology in the various sectors (Murray & Blackman, 2006, 132). Among the various fiscal and policy instruments that can be implemented to stimulate technological innovation and boost business ties between the actors.We need to promote intellectual property, promote international cooperation in technology transfer, and promote co-financing for technological innovation and venture capital funds for technological innovation. Other than that encourage the creation and development of small and medium enterprises to promote business development centers and technology incubators, implement technology parks; enhance the technological links with companies in free zones are also very important. There are many issues involved in the role of innovation.For many years, we have tried to understand the relationship between innovation and development in global and in particular its economical dimension. This interest has increased significantly. While this issue has been addressed in the literature at least since the 60's and 70's, is the late 80's and 90's in that discussion has intensified in part by the new avenues that are opening the economy informational. A new technological revolution based largely on information, and spread through the global economy, affects the spatial conformation of economic activities (Uljin, 2003, 15).This is due to the characteristics that result from different combinations of endogenous processes such as fixed capital investment, research and development, education, the advantages in the use of technologies, the economies of scale, the allocation of resources, and a variety of institutional factors that vary between countries. This applies not only within countries but even between regions. The industrial map is diversified, resulting in regional differentiation based on the vocation of the places on those parameters.Innovative industries of the ne w technological revolution do not show a generalized spatial dispersion. On the contrary, are located in regions where they meet the requirements for innovation. Three issues deserve particular attention. First, it increases the importance of knowledge and intelligence as the basic factors of the system. They are the key for access to and ownership of information that feeds the dynamics of innovation by enabling technological transformation and modernization of the economy (Uljin, 2003, 15). Second, it involves growing interdependence among various actors and resources.Among them are companies that make up the economic structure of a region, universities, local government, the labor market, community, entrepreneurship, infrastructure and funding sources. Conclusion This is particularly important as the playing experience with innovation policy has become a panacea for a variety of problems. It is clear that the contexts in which they have successfully implemented these policies cont ain factors that are areas of opportunity for action and that lessons should not be isolated without context.Third, the information economy, enhances the integration between regional and global networks. The paradox of the twentieth century is that, in a global economy, regions and cities become increasingly important, even when they have less power than national governments and are always in constant competition. The regions have enormous advantages to compete globally; from greater flexibility to adapt to changing conditions at the national level can be tackled only with painful effort behind. References Audretsch, A. D. and Thurik, A. R. 2001), â€Å"What’s new about the new economy? Sources of growth in the managed and entrepreneurial economies,† Industrial and Corporate Change, Vol. 10, No 1, Pp. 267-309 Burton, J. (2001), â€Å"Innovation, entrepreneurship and the firm: a post-Schumpeterian approach,† International Journal of Entrepreneurship and Innovatio n Management Vol. 1, No. 1, Pp. 7-29 Murray, P. & Blackman, D. (2006), â€Å"Managing Innovation through social architecture, learning, and competencies: a new conceptual approach,† Knowledge and Process Management, 13, 3, Pp. 32-143 Uljin, J. (2003), â€Å"Cultural Conditions of Championing Innovation in International Technology-Driven Firms: Ways of Conceptualisation and Assessment,† ECIS Reseach, Pp. 15-19 Wennekers, S. and Thurik, R. (1999), â€Å"Linking entrepreneurship and economic growth,† Small Business Economics, Vol. 13, No 1, Pp. 140-149 Wong, K. , Ho, Y. P. & Autio, E. (2005), â€Å"Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data,† Small Business Economics, Vol 24, Pp. 335 – 350

My Economic Philosophy - 1004 Words

In modern economics there are two major schools of thought in regards to how the economy should be run; socialism and libertarianism. As with the issue of prohibition in the 1920’s, how our government should interact with our economy has been a polarizing issue in American politics for decades. Both sides carry valid points and support different ideals. I will walk you through a brief history and explanation of libertarianism, highlight a fundamental economist who really developed the ideals behind libertarianism and give the pros and cons. I will then do the same for socialism. I will attempt to share this knowledge with you in as unbiased a way as possible. First we will discuss libertarianism. The main ideal of libertarianism is that the individual or business should be regulated by the natural flow of the economic market. Some of the ideals of libertarianism include deregulation of many of the economic, social and legal practices that our government has established. Libertarianism advocates the practice of free enterprise where governments have little to no input to how businesses function. They believe that individuals can and should regulate themselves; that business should be regulated by the flow of the markets, not the manipulation of the government. Libertarians believe that the economic market will, over time, regulate itself and that government shouldn’t interfere. The most prominent founder of libertarianism is Friedrich August Hayek. Hayek was born in AustriaShow MoreRelatedEssay on Personal Philosophy of Nursing707 Words   |  3 PagesPersonal Philosophy of Nursing Melissa L. 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Drug Abuse and the FDA Essay - 793 Words

Drug abuse is generally defined as the use of a drug with such frequency that the user has physical or mental harm or it impairs social abilities. Drugs are used as pain killers to avert physical and/or emotional pain by providing the user with a temporary escape from life’s realities. Even though, they cause different, more serious problems with only a short escape from life’s agonies. There are five different classifications (schedules) of drugs in the Controlled Substance Act of 1970. The FDA (Food and Drug Administration) and the DEA (Drug Enforcement Administration) choose what substance falls into what classification. The placement of a drug on the Controlled Substances List is based on three categories: (1) potential†¦show more content†¦Last of the behavioral and attitude changes, drug users become furtive and secretive in everything they do by locking their doors or always trying to keep something hidden in their phone or notebook. Their overall behavior should change. Some physical changes in a person who uses drugs can be very unproblematic and painless. The more hardcore drugs, such as heroin and marijuana, will make it harder for them to answer simple, uncomplicated questions. They will go off on tangents and cannot remember what they were talking about before very easily, and it’ll happen quite frequently. Their eyes will convert to being bloodshot, and their speech will become indistinct and incoherent. They’ll have an unusual smell on their clothing or breath. Also, the way they dress might change into something that looks more like they do not care about life or the way they look. As a result of some of the drug users’ scarcity of money, they go out and sell illicit drugs, or they will do anything for money to buy more drugs, such as robbery or prostitution. The illegal money they are making is not flowing back into the government and resulting in less tax money to build better schools and educational facilities. 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The War Of The Civil War - 1723 Words

The Civil War is by far the bloodiest war in American history. In the four deadly years of war, over six-hundred thousand Americans were killed. Many disputes that led to the civil war. These conflicts started even before the presidency of James Buchanan, who was a Democrat elected in the election of 1856. The issue of slavery, states’ rights, the abolitionist movement, the Southern secession, the raid on Harper’s Ferry, the election of Abraham Lincoln all contributed to the start of the Civil War. The War and its aftermath transformed the entire nation by unifying the United States, abolishing slavery, and led to the American Industrial Revolution. One of the most controversial crisis at that time was slavery. When the Fugitive Slave†¦show more content†¦Abraham Lincoln is the first Republican president that announced that he wanted to keep slavery out of the territories, but he respected slavery where it had already existed. Several southern states seceded a nd formed the Confederate States of America. The northerners refused to acknowledge the secession because they believed it was illegal and illegitimate. Abraham Lincoln wanted to save the Union in the fastest possible way. He believed as soon as national authority was reestablished, the nation would become the Union it was once before. The main goal was to preserve the unity of the America and whether slavery is saved or destroyed depended if it helps save the Union. Even before the civil war ended, President Lincoln issued the Emancipation Proclamation on September 22, 1862. Emancipation was not initially a war aim, but by the summer of 1862, in order to win support in Europe, the government made abolition an objective. By January of 1863, the Proclamation stated that all slaves in areas of rebellion against the United States, shall then be freed from bondage. Although this was only a start of the political and social transformation in America, it was the start of revolutionizing t he social and political status of blacks. Eventually, black males were granted proper social and political rights such as the right to vote and the right to own land (Doc 1, Garraty 398-399). The ultra

Negotiation Purpose Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Negotiation. Answer: Negotiation Negotiation is a discussion between two or more parties or individuals which is meant for the purpose of ensuring a solution or agreeable outcome to a situation is achieved. The situation being discussed may be a conflict or a problem which is being faced by two or more worrying parties. The outcome of a negotiation is usually set to be beneficial to both parties involved. However, in some cases the outcome of a negotiation can be beneficial to some of the parties involved and not all of them. The main aim of endeavoring into a negotiation is to ensure an agreeable outcome is achieved (Marks 2011, p.387). When a negotiation is being undertaken the initial process is for one party to table their position and then all the parties involved debate around this position tailoring it to their needs until an agreeable solution is achieved. Negotiations happen every day in various settings. Whether it is a small issue or a global problem, negotiations usually happen so that major repercussion s are avoided or mitigated. Negotiations can be done through the use of a professional negotiator who has been tasked to act on behalf of a specific party or organization. Negotiation is also referred to as hard bargaining or positional negotiation (Pease, Barbara Alan 2006, n.p.). This is because in a negotiation a certain position is brought forward then debated until an amicable solution is achieved. Distributed negotiation is a type on negotiation which is believed to be that when on party benefits it is at the expense of the other. Due to this case it is commonly referred to as win-lose negotiation. Integrative negotiation is a negotiation type which is also called principal, merit-based or interest-based negotiation (Lewicki, Saunders Minton 2001, p.82). This type of negotiation works by trying to improve the chances of a negotiation becoming a success understanding that different parties want different things and outcomes. Bad faith negotiation is whereby one party tries to show that they are intereste d in achieved a solution but they actually do not want to achieve a compromise. Negotiation is a necessary avenue to ensure issues which are faced by different parties achieve a compromise. In this paper we shall discuss negotiation based on various premises. We shall dwell on Apple which is a multinational technology company. Apple is a huge company with a wide array of technological products such as the Iphone. Apple being such a huge company it faces various issues as is undertakes its business. It needs to have active and professional negotiators who are skilled in various aspects to ensure the outcome of a negotiation is something in which they can compromise upon (Sagi Diermeier 2015, n.p.). When Apple is choosing its negotiators it needs to screen all the qualified people who can appropriately fill the shoes of a negotiator. Apple does this by choosing individuals who are good communicators. For an individual to become a good negotiator one of the key attributes is them being able to communicate well and without fear. This enables them to be heard and th ey have a fair chance of negotiating well for the company. A negotiator in Apple is chosen based on the specific skill set the individual may have. The skill set of a negotiator in Apple should typically be an individual who is technology savvy and is very conversant with the business environment in which Apple runs in. Such a person stands out when negotiators are being chosen because they are aware of the company and its needs and will always negotiate the deals which appropriately in line with the company. In Apple, a negotiator is chosen also by their level of pro-activity. A negotiator needs to be someone who is always on their feet and will go the extra mile in all they do to ensure the best interests of the company are well maintained in any negotiation process (Gates 2011, p.232).. Individuals who have proven resourceful and innovative are also chosen usually within Apple. This is because in a negotiation, the issue at hand may go very wrong for the company very fast. It is up to the negotiator to come up with ways in which they can ensure the outcome of the negotiation goes well for the company. The training of negotiators can be done on and off the job. In this case negotiators can be trained on the job by learning all the factors that are associated with the business. When they learn these factors they gain knowledge on the best conditions which will be needed to best fit the company (Saner 2000, p.40).. This will enable them to know how they can negotiate for the company in various issues and gain the best outcome for the company. The trainings which are done off the job can be undertaken through various events and workshops. These kinds of events ensure that the negotiators are taught actively on how best they can gain skills which will enable them to be good at what they do. Workshops are also important because individuals who attend them will be trained on the best and most effective skills and strategies needed to become good negotiators. In such workshops the negotiators will also be updated on the latest trends in negotiation which can enable them to become very effective and marketable as they work for their company to win negotiations (Forsyth 2009, p.380). There are companies which do not have the capacity to have in house negotiators due to various reasons such as monetary restraints. These companies have the opportunity to hire negotiators who can act on their behalf as agents whenever they need their services. It is imperative that any company discovers the for negotiators and have them close so th at they can negotiate on their behalf to ensure they reach a good compromise whenever any issue arises. Negotiators are not necessary individuals to be kept in-house but when the need arises they can be called upon to act on behalf of the organization (Shell 2006, n.p.). In a company such as Apple there are always in house negotiators who work for the benefit of the company. They are tasked with ensuring that all negotiation processes are handled professionally and that the company may get the best or most appropriate results from any negotiation process. At Apple, before any negotiation takes place there are processes which are undertaken to ensure that the company has a good chance of achieving a favorable outcome. Firstly, the issues or topic to be negotiated upon needs to be clearly understood. The company has to call upon its employees who are conversant in their various departments and bring in the needed expertise and experience to be able to negotiate. After the employees are called upon the matter is analyzed and the company comes up with positional scenarios which are the various outcomes the company can accept so that the negotiation is a success (Journal of Organizational Behavior 2006, p.270). The process of understanding the problem and analyzing the various positional scenarios will ensure that the company can be prepared to negotiate well with the involved parties. The preparation phase of a negotiation process can be improved by having the company have regular analysis of any issues which they might face so that if th ere ever arises an issue in which the company might dwell in negotiations with the involved parties they are always ready (Coburn 2012, n.p.). The company can also organize simulated problems or issues based on the company and have the employees engage in active negotiation sessions which are supervised by experts to ensure that everyone involved within the company can have the necessary skilled which are needed to become a top notch negotiator. Post negotiation process is the process which comes after a negotiation has happened and the parties involved have reached a compromise. In most companies this process is very shallow in that, the parties involved only fulfill the terms of their compromise. It is important to have a very in-depth post negotiation process. This is because engaging with parties who you might have to face in a negotiation again will be good in that you can always identify potential issues and work together to solve them before they become a headache to the company. The post negotiation process can also be used as a platform for negotiators from all involved parties to help each other improve on their skills (Van Kleef, De Dreu Manstead 2004, p.65). The presence of these individuals discussing and helping each other improve on their skills will enable them to become better negotiators in future. At Apple, the post negotiation process is viewed as an important step in ensuring the success of a negotiatio n is achieved. The post negotiation process at Apple is part of the whole negotiation cycle which means that without it a negotiation is not complete. The negotiation process should be reviewed because it is a very practical case study in which the company and parties involved can learn of their strengths and weaknesses and therefore improve on them. A negotiation process like any other process involves various steps which need to be undertaken to ensure a feasible outcome is achieved (Brazeal 2009, p.1). For any party involved in a negotiation, the review of such a process will ensure that they can learn on the areas which they are good at and continue improving on them. They will also learn on the weaknesses in which they may have and the company can organize workshops and trainings where the negotiators will be taught on how to capitalize on their weaknesses and turn them into their strengths. At Apple reviewing of the negotiation process is very important. In a particular case, a negotiator may not have fully prepared themselves when walking into a negotiation. The negotiator and the whole company needs to learn from the mistak e by reviewing the negotiation process. This will ensure that any future occurrences of such a scenario will have the negotiators at Apple ready to handle any matter because they have done in depth due diligence and preparation before the negotiation begins (Albarracin Kumkale 2003, p.456). After undergoing the review process, the negotiator will become more familiar with the whole process and in the end he or she will help the company get the best outcome for the company from any negotiation process (Veechi, Van Hasselt Romano 2005, p.543). The negotiation process can also be reviewed by playing back recordings from the negotiation process in the presence of another professional negotiator who can be able to single out the instances whereby the negotiator would have approached a matter so that it would have been more beneficial to the company. The notes taken during a negotiation can be reviewed to ensure that negotiators are always aware of their actions and what more they might have done to improve the chances of the negotiation being very beneficial to the company (Bazerman, Curhan, Moore Valley 2000, p.301.). A good example is a negotiation process in which occurred between Apple and ATT. The purpose of the negotiation was to ensure that Apple would get a good price on their iphones if they were sold on contract through ATT. The arrangement was usually mutually beneficial but this time Apple wanted more money because they had a huge demand for their iphones. The other mobile operators had agreed to Apples offer but ATT did not. Apple was at a disadvantage because ATT had a very large customer base which they could not accept to pass by them. The two companies held a negotiation to agree on the best solution for them to work together. After various positions were brought forward by both companies, the solution agreed upon was that Apple would get the additional money if on every sale of an iphone they gave a discount on the second purchase. Apple would make more money because most people would buy only one iphone and ATT would get the business of the clients who bought those iphones. The n egotiation was a success because both parties involved which were Apple and ATT had very good negotiators who had done their due diligence and were able to communicate audibly and effectively during the negotiations (Barry, Fulmer Van Kleef 2004, p.81). The negotiations would have been improved by having both parties being more cooperative from the initialization of the issue. Apple and ATT had both held their ground when the issue arose and this in effect hurt their business. Even though sales were being made through other service providers, they were not that good as compared to them passing through ATT. The negotiation process should have been done immediately the issue came up so that the solution would be achieved and both parties would benefit from doing business together. References Albarracin D. Kumkale G.T. (2003). Affect as Information in Persuasion: A Model of Affect Identification and Discounting. Journal of Personality and Social Psychology. 84(3): 453-469. Barry B., Fulmer I.S. Van Kleef G.A. (2004). I laughed, I cried, I settled: The role of emotion in negotiation. The handbook of negotiation and culture. Stanford University Press. pp.71-94. Bazerman M.H., Curhan J.R., Moore D.A. Valley K.L. (2000). Negotiation. Annual Review of Psychology. 51:279-314. Brazeal G. (2009). Against Gridlock: The Viability of Interest-Based Legislative Negotiation. Harvard Law Policy Review.3, p.1. Coburn C. (2012). Neutralizing Manipulative Negotiation Tactics. Negotiation Training Solutions. Conflict and conflict management: Reflections and update. (2006). Journal of Organizational Behavior. 13: 265-274. Forsyth D. (2009). Group dynamics. Wadsworth Pub Co. pp. 379-409. Gates S. (2011). The Negotiation Book. A John Wiley and Sons LTD Publication. p. 232. Lewicki R.J., Saunders D.M. Minton J.W. (2001). Essentials of Negotiation. McGraw-Hill Higher Education. p. 82. Marks M.H.C. (2011). Who Asks and Who Receives in Salary Negotiation. Journal of Organizational Behavior. 32:371-394. Pease, Barbara Alan (2006). The Definitive Book of Body Language. Bantam Dell. Sagi E. Diermeier D. (2015). Language Use and Coalition Formation in Multiparty Negotiations. Cognitive Science. Saner R. (2000). The Expert Negotiator, The Netherlands: Kluwer Law International. p.40. Shell R.G. (2006). Bargaining for advantage. Penguin Books. Van Kleef G.A., De Dreu C.K.W. Manstead A.S.R. (2004). The interpersonal effects of anger and happiness in negotiations. Journal of Personality and Social Psychology. 86:57-76. Veechi G.M., Van Hasselt V.B. Romano S.J. (2005). Crisis hostage negotiation: Current strategies and issues in high risk conflict resolution. Aggression and Violent Behavior. 10(5): 535-551.